Ignorant People

Ignorant People is the international lifestyle brand of French artist FUZI, who pioneered the Ignorant Style of graffiti in the mid-1990s and has since tattooed Diplo, Os Gemeos and Scarlett Johansson. I developed their e-commerce on a design by Affaire: an online store that keeps the freehand spirit of his work, where freedom matters more than perfection.